Developing a "Call to Action"

Suppose your SEO or paid search efforts are successful and you are getting lots of new visitors to your site. That's great!  Unless they are not doing what you want them to do. In that case, you've wasted time and money attracting visitors, and now you're wasting visitors. Not great.

Websites need to be designed so that every page is like a home page, because when people are searching using search engines like Google, they may pop up on any of your pages, not necessarily your home page. So every page wants to communicate your marketing position, and every page wants to steer them to a "call to action." 

A "call to action" could be to have them buy something, fill out your contact page, telephone, email, sign up for your newsletter, download a white paper or a demo, etc. At Pittsburgh SEO, we make sure you have a meaningful "call to action" that's easy for the client to accept, and further we ensure your website properly leads your prospect to your "call to action."