Marketing Position, Message, Brand

All our work stems begins with understanding your marketing position. Your marketing position is an internal statement which defines who you are, what you do, who is your target market, what is your competitive advantage, and what is your value proposition.

If you already have this figure out, great!  If not, it needs to be done, and then virtually every page on your website (and other marketing collateral), should in some way reflect that position.

Once you have a marketing position, you can then develop marketing messages that reflect the position, and a brand strategy to burn those messages into the minds of your prospects.

If, when surfing, visitors don't get a sense that they're in the right place within 3-7 seconds, you've lost 90% of them. If you can't communicate what is unique and of value in using your products or services in another 30 seconds, you've lost another healthy percentage.

Our marketing position work is unsurpassed in Pittsburgh. Often, if no research is required, we can determine a powerful marketing position for your organization or specific offerings in a few hours.



Contact Us today. Let's discuss your goals and see if there is a fit.